& the alumni magazine of washington and lee (USPS 667-040) Volume 57, Number 3, May 1982 William C. Washburn, 740 ..........0 0. ccc cece cece eee e eee Editor Romulus T. Weatherman ....................... Managing Editor Jeffery G. Hanna ............... cece eeeee eee eens Associate Editor Robert Fure ............ 0.0. ccccc cece eeeeee eens Contributing Editor Joyce Carter 2.0... 0... cece cee eee ence ne ene ees Editorial Assistant W. Patrick Hinely, °73 ............ ccc cece eee e eee Photographer TABLE OF CONTENTS A Development Program Overview ..................655 | Messages of Pride and Gratitude ......................0.. 11 President Robert E. R. Huntley ..................... 11 Rector James M. Ballengee .......................04. 12 Development Director Farris Hotchkiss ............ 14 The Program Year by Year ............00.0ccceeeeeeeeees 16 John Boardman on Why He Gave .....................4. 26 Perspectives on the Program ..................::eeeeeeeee 28 Rand D. Weinberg ...................cceeeeee eee eeeeees 28 W. W. Pusey IID ........... eee eee e cece cece e ees 30 Lewis H. LaRue ................c cece ee eee cence eeeees 31 M. Kirkland Follo ............. cece cece cece ence eens 33 Albert C. Gordon ............ 0... c cece cece ene ee ee eens 35 Leonard E. Jarrard ........ 0.0... e cece cece e eee ees 37 Capers Along the Way .................. vend vateeneenge 39 Published in January, March, May, July, September, October, and November by Washington and Lee University Alumni, Inc., Lexington, Virginia 24450. All communications and POD Forms 3579 should be sent to Washington and Lee Alumni, Inc., Lexington, Va. 24450. Second class postage paid at Lexington, Va. 24450 and additional offices. Officers and Directors Washington and Lee Alumni, Inc. JAMES F. GALLIVAN, 51, Nashville, Tenn. | President JOHN H. McCorMACK Jr., ’50, Jacksonville, Fla. : Vice President W. DONALD Bain, ’49, Spartanburg, S.C. : Treasurer WILLIAM C. WASHBURN, 40, Lexington, Va. Secretary | Leroy C. ATKINS, ’68, Lexington, Va. Assistant Secretary PETER A. AGELASTO III, ’62, Norfolk, Va. ANDREW N. Baur, ’66, St. Louis, Mo. EDGAR M. Boyp, ’42, Baltimore, Md. OwEN H. HARPER, ’59, Pasadena, Calif. CHARLES D. Hurt Jr., 59, Atlanta, Ga. SIDMON J. KAPLAN, 56, Cleveland, Ohio G. RUSSELL LADD, ’57, Mobile, Ala. WILLIAM E. LATTURE, ’49, Greensboro, N.C. J. WILLIAM MCCLINTOCK III, ’53, Tunica, Miss. WILLIAM C. NORMAN Jr., ’56, Crossett, Ark. S. MAYNARD TuRK, 752, Wilmington, Del. CVU v ON THE COVER: This photograph illustrates the mar- velous blend of the old and the new that has resulted from Washington and Lee’s decade of progress. The new Uni- versity Library is in the foreground; Ol’ George on top of Washington Hall and the steeple of Lee Chapel are clearly visible in the distance. Photograph by W. Patrick Hinely, a by Frank A. Parsons, ’54 Assistant to the President Conquering a Tall Hill Frank Parsons has been a man for all seasons at Washington and Lee for more than 25 years. He has served as Sports Information Director, News Office Director, Director of Public Information and Publications, and Director of Institutional Research. He was assistant to President Fred C. Cole and is in his 14th year as assistant to President Huntley. Throughout the Development Program, his advice contributed greatly to its success, and in his capacity as the University’s chief representative to architects and contrac- tors, he was an influential voice behind the many physical improvements made possible by the program. | ‘We have a tall hill to climb, but we are going to climb that hill!”’ That’s what John Stemmons of Dallas said back in February 1972, when Washington and Lee announced its unprecedentedly ambitious plans to raise $56 million over the next decade, a goal that subsequently was revised upward to $62 million. Stemmons was chairman of the University Board of Trustees’ Development Committee at the time, and one of the influential shapers of the Development Program’s scope. As is the common wisdom in collegiate fund- raising, Stemmons was standing about $9 mil- lion up the slope when the height of the summit was announced, but there was no denying that a long, hard climb lay ahead. At times that hill seemed more like Mt. Everest. There were times, especially in the mid-1970s, when every step up on the solid rock of endowment growth became a two-step backward slide in the sands of inflation and recession. But despite the difficulties, despite the up- ward revision of the goal, the hill has been climbed. On January 19th, the Robert E. Lee birthdate that the University observes as Found- ers’ Day, President Robert Huntley announced that the Development Program had exceeded its $62 million goal by $5 million. When the success of the effort was announced in the January issue of the Alumni Magazine, the headline proclaimed the achievement as “‘a pro- mise kept,’’ and indeed it was. Essentially, it was a promise made by the Board of Trustees to assure Washington and Lee University of its foreseeable future, to provide physical facilities second-to-none, to generate growth in endowment and annual giving to underwrite an educational program that is truly distinctive in American higher education. It became a promise kept by the trustees themselves, by dozens of alumni and others who worked diligently in the fund-raising effort, and by hundreds, even thousands of alumni, parents, foundations, corporations, and other friends whose generosity of support and encouragement extends far beyond the dimensions of the De- velopment Program itself. The immensity of the achievement is even greater when one considers the past. The prior performance record was not good. Twice since World War II Washington and Lee had undertaken major capital fund-raising efforts. The first, despite the array of special events and focus of attention associated with the University’s Bicentennial in 1949, fell substantially short of its modest $3 million goal. The second, a highly-organized knock-on- every-door effort in 1958-60 to raise $2 million for new science and journalism facilities, succeeded only when all funds received during the period were counted toward the goal, not just those committed to the purposes of the campaign. There was no lack of careful planning associated with either of these former major efforts. The first fell short because of a certain naiveté on the part of its leaders that the Bicentennial itself would motivate support. A John M. Stemmons: “‘. . that hill!’’ . climb more important reason was an absence of real ‘‘leadership’’ giving, especially among the trustees themselves. A little over a decade later, the second capital campaign struggled and strained under the same handicap. Expert fund- raising counsel charted a proven course of highly-structured area campaigns, but without strong leadership commitments in advance of these localized efforts, there was no hope of complete success. The University got bad advice from its counsel who recommended suspending annual giving for the two years, and not soliciting annual gifts from alumni who had outstanding pledges to the capital drive. Even the overlapping presidential leadership of two administrations—Dr. Gaines’ and Dr. Cole’s— was unable to do more than assure the best possible use of the funds that were raised. So, what chance did Washington and Lee have to raise $62 million in the 1970’s when the past decades did little to inspire confidence? Some folks were inclined to say ‘‘a fat chance.”’ Others, more familiar with those who were going to be involved as_ leaders, were optimistic—not certain—but certainly hopeful and willing to try. There were many encouraging factors. | First, there was Washington and Lee’s young and vigorous president. When Bob Huntley came to office in 1968, one of his first priorities was a revitalization of alumni interest and involvement in the University. By the time the scope of the Development Program was announced four years later, he had visited and addressed every organized alumni chapter at least once. Growing numbers of alumni had been brought back to the campus for meaningful encounters with students, faculty, and staff, and there was a new awareness among Washington and Lee’s most important constituency of what the University hoped to achieve. Among other important ways, President Huntley had inspired the confidence of alumni and others by his sen- sitive handling of potentially disruptive student protest movements in May 1970; there was senti- ment common to alumni, faculty, students, and trustees alike that Washington and Lee couldn’t have a better person in the president’s office. A second encouraging factor was the re- vitalization of the Board of Trustees itself. Future University historians will have to search hard to find a more significant event than the reorganiza- tion of the Board of Trustees that occurred in 1969. Key provisions included mandatory retire- ment at age 70, term memberships of six years duration (with eligibility for a consecutive second six-year term), and an opportunity for the alumni to nominate a trustee from their ranks every two years. Also, the size of the Board was enlarged and its committee structure refined and made more effective. A result of all this change was a new, younger profile for the Board, a new char- acter that promised a more direct involvement in the affairs of the University, a new element of leadership at the very highest level. A third sign of encouragement stemmed di- rectly from the personality of the Board. Its members were, without exception, men accus- tomed to achieving their goals. They were not given to associating themselves with enterprises and causes with little hope of success. Their commitments, both in terms of time and treasure, were already impressive, and their confidence in Washington and Lee’s future proved contagious. RESULTS of the W&L DEVELOPMENT PROGRAM. 1972-1981 Millions of $s 60 50 40 30- °o | o) © S | S S oO | oO oO Oo | oO © 2 | 1D 3 5 | g : 3i12)] /3l/2]| /sil3 Si. | a Ty Si os o}|5 © © © 7G}; H) Ro] w O}) wl ol|=| o}||= we cD LL | N LL CO Ww Ail>] wii > eoll> se pa xt a |