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    Exporting U.S. Goods and Services in a Down Economy: Not Just Tilting at Windmills

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    Capstone poster (3.058Mb)
    Date
    2015
    Author
    Coffman, Mary C. (Carson)
    Subject
    Washington and Lee University -- Capstone in Latin American and Caribbean Studies
    Marketing
    Grocery trade
    Latin America
    Export marketing
    Metadata
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    Description
    Washington and Lee University -- Capstone in Latin American and Caribbean Studies
     
    Poster; [FULL-TEXT FREELY AVAILABLE ONLINE]
     
    Mary C. (Carson) Coffman is a member of the Class of 2015 of Washington and Lee University.
     
    It is time to recognize that there is a great deal of Latin American influence in the United States and as such, the business practices and needs of both regions overlap. By analyzing Latin American economies and cultures, I determine that a grocery delivery service would succeed in Latin America. Expanding from the United States brings its obstacles, however. In a complete business plan, I demonstrate how to properly execute this expansion with location recommendations, marketing ideas, rollout plan, and expansion strategy while also remaining sensitive to cultural differences and noting challenges with hemispheric relations.
     
    Carson Coffman
     
    URI
    http://hdl.handle.net/11021/32149
    Collections
    • LACS Capstone Papers
    • W&L Latin American and Caribbean Studies Program

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