Exporting U.S. Goods and Services in a Down Economy: Not Just Tilting at Windmills

Abstract

It is time to recognize that there is a great deal of Latin American influence in the United States and as such, the business practices and needs of both regions overlap. By analyzing Latin American economies and cultures, I determine that a grocery delivery service would succeed in Latin America. Expanding from the United States brings its obstacles, however. In a complete business plan, I demonstrate how to properly execute this expansion with location recommendations, marketing ideas, rollout plan, and expansion strategy while also remaining sensitive to cultural differences and noting challenges with hemispheric relations.